The Row Size Numbers Decoded: Margaux 10, 12, 15 and Beyond
Adjectives are how most luxury houses handle sizing. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words commits to anything you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue simpler to navigate. The number attached to a model name is the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 comes in at twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer throughout.
This convention extends past the flagship. It covers Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant literally. Below: how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, stated plainly
The number in the name plus the word inches gives you the width of the bag. That is the whole system, and it holds consistently enough across the numbered families to count as a rule rather than a fluke. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply closes. One house’s Small can outsize another house’s Medium, but ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than instinct. That is also why the brand can offer four sizes of one silhouette and confuse nobody.
| Bag | What the size number means | Published dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the row sale name; no measurements listed |
| Margaux Shoulder 12 | 12 in per the name | 14.75 x 9 x 5 in, the exception that breaks the rule |
| Margaux 17 | 17 in | Approximately 17 x 12 x 9 in |
| India 10.00 | 10 in | Not officially published |
| India 12.00 | 12 in | Not published officially |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Width from the name only |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Width from the name; nothing further listed |
| Sofia 8.75 | 8.75 in | Archive model; no official listing |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number misses
Width is one dimension out of three, and the other two do not scale with it in any reliable way. Look at the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a proportional enlargement of the smaller one. Height is what shifts, by two inches, and width moves with it by the same. What that means in use is that a size up delivers a taller opening and more length rather than extra depth. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference smaller than the numbers imply.
The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number will not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to cover the rest. Interior fittings differ as well: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Day to day, details like those count for more than an inch of width. Read the number to place the bag on a scale, then read the specification to know how it behaves.
The Margaux Shoulder 12, the place the rule bends
One current model breaks the pattern and it is worth spelling out rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand gives its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than an actual external measurement on this one. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson carries over: treat the number as a starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is an indication and not a measurement.
What each width will actually carry
Translating inches into daily use is the step most guides skip. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick proposition, which is where the Sofia 8.75 and the small clutches live. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. At seventeen inches, as on the Margaux 17, you are into travel and weekend territory rather than everyday use.
- 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
- 12 in: the most useful width in the line and the one most buyers settle on.
- 14 to 15 in: work, travel to work and days when other people’s things travel with you.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Price climbs with width, but material moves faster
Price follows size, but not as closely as you would expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a much larger step for the same two inches. Material makes bigger leaps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The models that carry no number
Plenty of the line sits outside this system, and mixing the two conventions is where confusion starts. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size indication at all. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. Orientation shorthand is what the N/S and E/W prefixes provide, widely read as north-south for taller shapes and east-west for wider ones.
Turning inches into a decision
The practical value of a literal sizing system is that it can be verified before you buy. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement indicates. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one works better. That trade-off, not the number itself, is the true choice in front of you when you buy row handbags in a numbered family.
